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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in California 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in California.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Idaho 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Idaho.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Michigan 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Michigan.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in West Virginia 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in West Virginia.

  5. News Article News Article Research & Resources

    What are “heat-not-burn” cigarettes?

    A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.

  6. Research Article Research Article Research & Resources

    How to recruit and retain young people to get better survey results

    Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.

  7. News Article News Article Research & Resources

    Youth are interested in vaping prevention and quit resources – educators can help

    Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n

  8. News Article News Article Research & Resources

    Five ways to combat smoking in video games

    We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

  9. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

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    Featured partnerships

    We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

  11. Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds

    The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Alabama 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.