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  1. Research Article Research Article Research & Resources

    Big Tobacco $20: States $1 = deadly ratio

    Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

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    What We Do

    Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

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    Featured partnerships

    We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

  4. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Alabama 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  6. The Trump Administration’s New E-Cigarette Policy Is Sadly Deficient Leaving Menthol and Flavors Like Cotton Candy and Gummy Bear on the Market Placing Politics Ahead of the Protection of America’s Youth

    The administration’s e-cigarette policy favors the very industry that has ensnared a new generation with nicotine and wrongly keeps menthol and other youth-a

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  9. Leading Health Groups Back Michigan Gov. Whitmer’s Emergency Action to Address the Youth E-Cigarette Epidemic

    Michigan Gov. Gretchen Whitmer has addressed the growing epidemic of youth e-cigarette use by suspending sales of all flavored e-cigarettes in the state.

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Virginia 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Virginia.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Pennsylvania 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Pennsylvania.