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Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse
A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to
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Q&A: Why quitting smoking should be included in substance use and mental health treatment
A Truth Initiative research investigator explains why helping patients quit smoking should be part of mental health and substance abuse recovery.
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Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention
The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.
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Most young e-cigarette users want to quit, 1 in 3 has tried in the past year
A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac
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Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows
Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub
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Tobacco use in LGBT communities
It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization dedicated to making commercial tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.
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Colliding Crises: Youth Mental Health and Nicotine Use
Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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