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Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees
Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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33 HBCUs going tobacco-free
Truth Initiative convened the 33 Historically Black Colleges and Universities (HBCUs) who are the first to participate in its Tobacco-Free HBCU Campus Initia
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Music videos popular with young people frequently feature tobacco imagery
Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.
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4 ways the tobacco industry is attempting to rebrand itself
Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Young activists gather virtually for Moment of Truth
Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and
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Q&A: LGBT pride in ending nicotine and tobacco use
Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.
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Tracing the racist tactics of the tobacco industry
Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.
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Young ex-vapers share their experience and advice on quitting vaping
Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.
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How digital tools can help tobacco users quit for good
With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h
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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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