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Get Involved

Join us in investigating, exposing, and amplifying the truth about commercial tobacco. Learn about how you can help achieve a future free from lifelong addiction through activism, scholarships, studies, and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction, and the role you can play in creating change in your community. Let’s work together.

75% of parents of middle and high schoolers support banning flavored e-cigarettes

More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options

Millions of single-use “disposable” e-cigarettes are piling up in landfills across the country.

6 important facts about JUUL

The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl

Most young users put disposable e-cigarettes in trash, creating huge streams of toxic and hazardous waste, as companies fail to take responsibility

E-cigarette products are evolving so quickly that guidance and information on disposing e-cigarette waste responsibly struggles to keep up.

Enterprise Tobacco Cessation Programs

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities

Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment

The harmful impact of further delays in the FDA’s e-cigarette review

Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.

Our History

Truth Initiative is fighting to end one of the toughest, largest and most critical public health battles of our time — and it’s working. We’ve helped bring down teen cigarette use from nearly 23% in 2000 to around 2% today. Explore our history.