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  1. News Article News Article Research & Resources

    the 5 ways tobacco companies lied about the dangers of smoking cigarettes

    Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

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    Quit Vaping Study FAQs

    Below are some frequently asked questions about participating in the Quit Vaping Study

  3. Children’s book encourages Native American youth to reject tobacco

    Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict

  4. Examining JUUL’s role in the youth e-cigarette epidemic

    Congressional hearings about JUUL’s role in the youth e-cigarette epidemic used the company’s own testimony and documents to expose how JUUL’s strategies and

  5. Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities

    truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<

  6. News Article News Article Research & Resources

    3 things you can do about toxic cigarette litter

    About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.

  7. News Article News Article Research & Resources

    E-cigarette CEOs admit under oath that they do not know all the harmful health effects of nicotine

    Chief executives of major e-cigarette companies admitted, under oath, that their products can lead to nicotine addiction and that they do not know all of the

  8. Research Article Research Article Research & Resources

    How online social relationships help smokers quit tobacco

    Online communities foster relationships among members that can play an important role in helping smokers quit, according to new research from the Schroeder I

  9. News Article News Article Research & Resources

    Q&A: How a Hispanic-Serving Institution became tobacco-free

    In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad

  10. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  11. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  12. News Article News Article Research & Resources