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  1. Report Report Research & Resources

    The video game danger parents don’t know about

    The depiction of tobacco use in games serves, in effect, as free advertising for tobacco companies, and a recruitment mechanism for the "replacement smo

  2. News Article News Article Research & Resources

    Where we stand: Youth marijuana use

    The increasing movement by states to legalize the recreational use of marijuana for adults highlights the importance of setting standards for the regulation

  3. News Article News Article Research & Resources

    When Santa sold cigarettes

    Tobacco ads from the early and mid 20th century feature Santa carrying a sack full of cigarettes, stuffing stockings with tobacco and decorating a tree with

  4. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  5. Report Report Research & Resources

    Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

    How Big Tobacco is trying to sell a do-gooder image and what Americans think about it

  6. Report Report Research & Resources

    Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

    A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

  7. This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

    This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.

  8. News Article News Article Research & Resources

    What are the long-term effects of vaping?

    Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

  9. News Article News Article Research & Resources

    Youth and young adult tobacco use trends: What we know and what it means

    A recording of a Truth Initiative webinar that presented key data points from the nation's tobacco use surveys is now available.

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    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

  11. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.

  12. News Article News Article Research & Resources

    Hookah is the most popular flavored tobacco product among youth

    Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.