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  1. New leadership announced for the Schroeder Institute for Tobacco Research And Policy Studies

    truth Initiative®, America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past, today announced the promotion

  2. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  3. Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

  4. Page
  5. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

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  8. ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

    The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

  9. News Article News Article Research & Resources

    A blueprint for tobacco control in indigenous communities

    While American Indian and Alaska Native communities have a history of traditional tobacco practices, they’ve also been hit hard by the commercial tobacco ind

  10. Research Article Research Article Research & Resources

    Comprehensive review provides further proof that FDA should ban menthol cigarettes

    A review of more than 80 studies on menthol tobacco products provides additional proof that the FDA should ban the products.

  11. Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

    A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

  12. Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

    We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products