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FDA Should Require Research on Impact of E-Cigarettes and Other Tobacco Products on Youth Before Authorizing Marketing of Tobacco Products and Claims of Modified Risk
A group of leading tobacco control experts called on the FDA to require tobacco companies to submit research showing the impact on youth in the US before aut
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Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows
Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub
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Quit vaping study
Check to see if you’re eligible to participate in a clinical trial evaluating a new quit vaping program developed by Truth Initiative.
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What We Do
Truth Initiative conducts groundbreaking research and policy studies, gives young people the facts about smoking, vaping, nicotine and the commercial tobacco industry, engages individuals and groups to make change in their communities, innovates new ways to end tobacco use, and joins forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak, and spread the truth about tobacco smoking, vaping and nicotine.
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Industry influencer: how tobacco content is infiltrating social media
Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.
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Conflict of Interest
Truth Initiative policy
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The link between cannabis and tobacco
This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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Smoking in Films: 2022
The film industry continues to make marginal progress over the decades toward eliminating the number of films released containing tobacco
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Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.
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While you were streaming
New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.
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While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
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