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  1. News Article News Article Research & Resources

    A decade of the Tobacco Control Act: Where are we now?

    As we mark 10 years since passage of the act, here’s a look at its accomplishments as well as the critical gaps remaining.

  2. New leadership announced for the Schroeder Institute for Tobacco Research And Policy Studies

    truth Initiative®, America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past, today announced the promotion

  3. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  4. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  5. Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

  6. Page
  7. Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

    A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

  8. Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

    We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products

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  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Illinois 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Illinois.

  12. ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

    The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public