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E-cigarette market surges amid urgent need for comprehensive regulation and enforcement

New data are the latest in a growing body of research that highlight concerning trends in an e-cigarette market flooded with flavored products in increasingl

Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

Court Ruling Against FDA’s Graphic Cigarette Warnings is Wrong on the Law and Must Be Appealed

Today’s decision by a federal judge to block implementation of graphic cigarette warnings ordered by the FDA is wrong on the law, inconsistent with decades o

Nearly 1 in 5 youth say they have seen JUUL used in school

Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

Adult smoking rates continue to underscore health disparities

The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.

Colleges unveil campus art to promote smoke- and tobacco-free policies

Participants in the truth x arts college mural contest created campus artwork to celebrate their school going smoke- or tobacco-free.

Five ways to combat smoking in video games

We know that exposure to smoking imagery is linked with young people starting to smoke and that many video games glamorize smoking.

5 insights about areas with the highest smoking rates in the U.S.

When it comes to tobacco use, a group of 12 states stretching from the upper Midwest to the South looks like some of the most tobacco-dependent — and less-de

Truth Initiative calls on the FDA to immediately remove all unauthorized e-cigarettes including synthetic nicotine now on the market illegally to protect public health

Truth Initiative calls on the FDA’s leadership to immediately remove all synthetic nicotine products now on the market illegally

Nearly 1 in 5 adults used tobacco regularly in 2020

The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

truth launches fake vape company “depression stick!” to make a point

Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi