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  1. New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

    While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

  2. News Article News Article Research & Resources

    Tobacco and pharmacies don’t mix: Truth Initiative attends annual Walgreens shareholder meeting

    Truth Initiative Attends Annual Walgreens Shareholder Meeting where the organization will again ask the company to reconsider selling tobacco products.

  3. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  4. News Article News Article Research & Resources

    the 5 ways tobacco companies lied about the dangers of smoking cigarettes

    Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

  5. News Article News Article Research & Resources

    Students rewarded scholarships for taking action on tobacco

    Two young tobacco control activists received $5,000 Alma S. Adams scholarships for innovatively confronting tobacco use in their communities.

  6. truth and Kevin Lyons partner with Cotopaxi to inspire tobacco-free lives

    truth will join Cotopaxi for 25 of their Questival adventure races.

  7. News Article News Article Research & Resources

    Latest data: Tobacco companies quadruple in-store ad spending

    The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga

  8. News Article News Article Research & Resources

    Where we stand: Youth marijuana use

    The increasing movement by states to legalize the recreational use of marijuana for adults highlights the importance of setting standards for the regulation

  9. News Article News Article Research & Resources

    What is “tobacco-free” nicotine?

    These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

  10. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  11. Research Article Research Article Research & Resources

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.