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4 out of 5 youth overestimate e-cigarette or cigarette use among peers

Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr

Majority of Natural American Spirit smokers believe brand is less harmful

Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

How a free vaping prevention curriculum can help middle schools

Here’s why Vaping: Know the truth is meeting an urgent need.

New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

Vaping content on Instagram violates federal regulations and social media platform policies

Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

2020 class of truth Ambassadors launch community projects

Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

New study: E-cigarette use linked to prior mental illness diagnosis among college students

U.S.

The latest information on JUUL: 8 important things to know

The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

How the tobacco industry is renewing its assault on science

Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.