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  1. News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil

  2. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  3. Federal Judge Rules FDA Acted Illegally in Delaying Required Review of E-Cigarettes, Cigars

    In a major victory for public health a federal judge has ruled that the FDA acted illegally when, in 2017, it allowed e-cigarettes to remain on the market un

  4. Court Ruling Against FDA’s Graphic Cigarette Warnings is Wrong on the Law and Must Be Appealed

    Today’s decision by a federal judge to block implementation of graphic cigarette warnings ordered by the FDA is wrong on the law, inconsistent with decades o

  5. News Article News Article Research & Resources

    Truth Initiative calls on FDA to enforce graphic warning labels requirement

    Truth Initiative joined public health groups to file a lawsuit to compel the FDA to enforce a requirement that graphic health warnings appear on cigarette pa

  6. News Article News Article Research & Resources

    Truth Initiative applauds action to hold maker of American Spirit accountable

    Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.

  7. Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars

    Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i

  8. FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

    FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

  9. In Public Health Win, Federal Court Sets 10-Month Deadline for E-Cigarette Makers to Apply to FDA to Keep Products on the Market

    A federal judge set a deadline of May 12, 2020, for e-cigarette manufacturers to apply to the FDA and submit their products for public health review if they

  10. News Article News Article Research & Resources

    Philip Morris International to invest over $800 million to meet growing Zyn market

    Philip Morris International, the owner of Zyn manufacturer Swedish Match, will invest over $800 million in new Zyn factories in the U.S.

  11. In yet another delay that leaves kids at risk, FDA tells court it won’t finish reviewing e-cigarette marketing applications until June 2023

    The FDA has the power and responsibility to end this public health crisis, but once again it is failing to do so.

  12. On the deceptive marketing of Natural American Spirit cigarettes

    We commend Breathe DC for filing a lawsuit in the DC Superior Court to hold Santa Fe Natural Tobacco Company accountable for their deceptive marketing of Nat