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  1. News Article News Article Research & Resources

    3 ways nicotine addiction impacts mental health

    While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.

  2. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  3. Report Report Research & Resources

    E-cigarettes and Youth Affordability

    Affordable products containing high concentrations of nicotine put young people at risk of nicotine addiction.

  4. News Article News Article Research & Resources

    Breaking the cycle of nicotine addiction and withdrawal

    Breaking the cycle of nicotine addiction and withdrawal may be difficult, but with the right support, it’s not impossible.

  5. FDA Authorization of Age-Gated, Flavored E-Cigarette Products is Key Test Case in Balancing Availability for Adult Smokers While Protecting Youth

    The FDA has a responsibility to ensure that products meet a rigorous public health standard that considers both the potential benefit for adults who smoke an

  6. Research Article Research Article Research & Resources

    Lax enforcement of online e-cigarette sales puts youth at risk

    Most (88%) online e-cigarette stores appeared to violate policies designed to prevent underage access to e-cigarettes online, according to a study from Truth

  7. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel

  8. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.

  9. Report Report Research & Resources

    LIGHTS, CAMERA, ADDICTION

    How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences

  10. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  11. News Article News Article Research & Resources

    Old tactics, new products: how Big Tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

  12. Research Article Research Article Research & Resources

    Discourse about flavored tobacco restrictions on TikTok can undermine progress 

    People have taken to social media to spread information about alternative nicotine products and illicit markets that can undermine the effectiveness of flavo