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  1. News Article News Article Research & Resources

    3 ways tobacco and nicotine use impact your sex life

    Big Tobacco works hard to make smoking and vaping seem sexy.

  2. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  3. Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk

    The tobacco industry continues to aggressively target young people by manufacturing and marketing products that appeal to young people, including high-tech “

  4. News Article News Article Research & Resources

    Truth Initiative celebrates an impactful year of youth leadership

    2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.

  5. Report Report Research & Resources

    Monitoring a Changing Tobacco Product Market in the United States

    Young people have access to bigger and cheaper e-cigarettes and are using them with alarming frequency, showing signs of addiction.

  6. Federal Data Show Encouraging Youth Substance Use Trends, While Underscoring Need for Continued Progress and Action in Areas of Concern

    Despite recent progress in reducing youth nicotine vaping, the latest survey indicates that use has remained flat

  7. Research Article Research Article Research & Resources

    Multiple tobacco and nicotine product use is increasingly common among young people

    More young people are using two or more nicotine products at the same time, raising concerns about heightened nicotine dependence, worsening health problems,

  8. Report Report Research & Resources

    LIGHTS, CAMERA, ADDICTION

    How persistent on-screen tobacco imagery continues to fuel nicotine addiction among young audiences

  9. Fact Sheet Fact Sheet Research & Resources

    Quitting Tobacco: Facts and Stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  10. Research Article Research Article Research & Resources

    New study shows that mental health messaging resonates with young e-cigarette users

    Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la

  11. Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains

    Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.

  12. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.