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Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.

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In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.

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We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.

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    Displaying 12 of 133 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    Quitting smoking

    What you need to know to quit smoking

    Most smokers — nearly 70 percent — say they want to quit, and recent data show an increasing number of people quitting successfully.

    Nov. 07, 2018
    Quitting smoking / vaping
    Tools
  2. study
    e-cigarettes

    Quit vaping study

    … Quit vaping study Thank you for your interest in the Quit Vaping Study.  Recruitment for the …

  3. Page

    Quit smoking and vaping tools

    … Quit smoking and vaping tools Here's the truth: … if you or a loved one is ready to quit, there’s no better time than … to help young people quit vaping. We filled that need by …

  4. Page

    Quit Vaping Study FAQs

    … Quit Vaping Study FAQs Below are some … about participating in the Quit Vaping Study No. Payments are only …

  5. News Article News Article Research & Resources
    Concerned young woman in a kitchen

    How to quit vaping – or help someone quit – during the coronavirus pandemic

    … How to quit vaping – or help someone quit – during the coronavirus … News ArticleQuitting smoking / vaping Tools With the coronavirus …

    Apr. 07, 2020
    Quitting smoking / vaping
    Tools
  6. News Article News Article Research & Resources
    Parent helping teen quit vaping

    How to help your child quit vaping

    … How to help your child quit vaping News ArticleQuitting smoking / vaping Tools Helping your child quit vaping may be one of the best …

    Jan. 17, 2020
    Quitting smoking / vaping
    Tools
  7. News Article News Article Research & Resources
    College kids walking up stairs

    How colleges can help their students quit vaping

    … colleges can help their students quit vaping News ArticleQuitting smoking / … programs to help e-cigarette users quit. Here are three ways that …

    Jan. 13, 2020
    Quitting smoking / vaping
    Tools
  8. Press Release Press
    e-cigarettes

    Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program

    Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.

    Dec. 19, 2019
  9. News Article News Article Research & Resources
    Concerned young woman

    Young ex-vapers share their experience and advice on quitting vaping

    … experience and advice on quitting vaping News ArticleQuitting smoking / … movement young people started to quit vaping, had more than 1.8 … — and drives users looking to quit vaping to This is Quitting , a …

    Mar. 13, 2020
    Quitting smoking / vaping
    Tools
  10. Fact Sheet Fact Sheet Research & Resources
    E-cigarettes black and white

    E-cigarettes: Facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?

    Nov. 11, 2019
    Emerging Tobacco Products
    E-cigarettes / Vaping Flavors IQOS JUUL
  11. Research Article Research Article Research & Resources

    Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

    Jun. 26, 2019
    Quitting smoking / vaping
    Tools
  12. Press Release Press
    A juul at the bottom of a pool from the ditch juul ad

    New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    … people’s desire to ditch JUUL and quit vaping Press Release The percentage … their desire to stop JUULing and quit vaping entirely. In fact, …

    Jan. 09, 2020