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  1. Our Team

    Janet Mills

    Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

  2. New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

    According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

  3. News Article News Article Research & Resources

    truth® exposes unexpected ways tobacco affects young people

    Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?

  4. News Article News Article Research & Resources

    FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

    Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

  5. News Article News Article Research & Resources

    Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data

    Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers

  6. FDA’s Latest Marketing Denial Order for Menthol E-Cigarette Products Underscores Its Continued Commitment to Sound Science

    Truth Initiative applauds the FDA latest announcement issuing market denial orders (MDOs) for two menthol e-cigarette products

  7. Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign

    In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.

  8. News Article News Article Research & Resources

    The troubling history of Big Tobacco’s cozy ties with black leaders

    The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.

  9. First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit

    Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.

  10. FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

    We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

  11. Our Team

    Mike Moore

    Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

  12. News Article News Article Research & Resources

    New data show historically low smoking rates

    New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.