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Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees
Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima
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2022 survey shows youth e-cigarette epidemic remains a serious public health threat
Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a
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Flavored tobacco use among youth and young adults
A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.
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How the tobacco industry markets vaping nicotine as stress relief
Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s
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What does a tobacco “endgame” mean?
Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum
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Teen Vogue Summit highlights anti-Black racism and tobacco marketing with Youth Board Liaison Giana Darville
Truth Initiative Youth Board Liaison Giana Darville exposed connections between anti-Black racism, mental health, and tobacco marketing as a panelist at Teen
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6 takeaways from a new report on ending commercial tobacco use
We must act now, build on the progress we have made, and take strides to achieve a future where all Americans have the right to live free from tobacco and ni
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Health, cost, and desire to escape addiction drives young people to quit vaping
Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.
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Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis
Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai
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One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives
The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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Youth and young adults are the most at-risk of tobacco addiction
Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.
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