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What do tobacco advertising restrictions look like today?

While tobacco TV ads and physician-recommended cigarettes are a thing of the past, marketing restrictions may not be as far-reaching as you think.

What is Zyn and what are oral nicotine pouches?

As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

Truth Initiative youth fellows visit Capitol Hill

Thirty youth fellows visited Capitol Hill Thursday as part of their year-long fellowship with Truth Initiative

#NoMentholMonday: Why menthol is a social justice issue

The marketing of menthol cigarettes toward African Americans is a social justice issue.

Get Involved

Join us in investigating, exposing, and amplifying the truth about commercial tobacco. Learn about how you can help achieve a future free from lifelong addiction through activism, scholarships, studies, and more. You can also join us to learn more about the opioid epidemic, the dangers of opioid misuse and addiction, and the role you can play in creating change in your community. Let’s work together.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

Our Impact

Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We are committed to preventing youth and young adult nicotine addiction and empowering quitting for all — and we won’t stop until we achieve a future free from lifelong addiction, fostering healthier lives and a more resilient nation. This is how we’re doing.

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

What do pharmacists think about their stores selling tobacco?

To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.

New Report: As Youth E-Cigarette Epidemic Worsens, States Continue to Shortchange Prevention Programs That Could Help

New report challenges states to do more to fight tobacco use – still the nation’s No.

CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014