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  1. News Article News Article Research & Resources

    Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes

    In the 1920s, Lucky Strike unveiled a new advertising campaign that was credited with increasing the brand’s cigarettes sales more than 300 percent in the fi

  2. News Article News Article Research & Resources

    Apply now: Help #finishit at national summit on youth activism and tobacco

    The National Summit on Youth Activism is a tobacco-control training program for youth and young adults from around the country.

  3. Research Article Research Article Research & Resources

    How to reduce tobacco use in "social smokers"

    Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.

  4. News Article News Article Research & Resources

    Children’s book encourages Native American youth to reject tobacco

    Denali Dreams is a children’s book that serves as an age-appropriate resource on the dangers of tobacco use for the entire American Indian community.

  5. Research Article Research Article Research & Resources

    Widespread use of flavored products in young tobacco users

    New research provides further evidence that younger tobacco users are more likely to use flavored products.

  6. News Article News Article Research & Resources

    How tobacco companies have used women’s history and equality struggles to sell cigarettes

    There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.

  7. Research Article Research Article Research & Resources

    Why you should quit smoking before having surgery

    In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

  8. News Article News Article Research & Resources

    Agreement on American Spirit cigarettes fails to protect public from misleading claims

    An agreement permits American Spirit to use deceptive health-related claims that contribute to the misperception that their product is less dangerous.

  9. Natural tobacco agreement fails to protect the public from misleading claims and imagery

    Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (

  10. News Article News Article Research & Resources

    What the Oscars tell us about smoking in the movies in 2017

    Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

  11. News Article News Article Research & Resources

    Answers to five common questions about smoking and heart health

    During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.

  12. News Article News Article Research & Resources

    Measuring disparities in tobacco advertising exposure

    How can we better measure people’s exposure to tobacco advertising? And what effect does that exposure have?