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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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Cessation Research Study
Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.
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In Victory for Public Health, U.S. Supreme Court Refuses to Hear Tobacco Industry’s Challenge to Graphic Cigarette Warnings
In a tremendous victory for public health, the U.S.
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Monitoring E-Cigarette Trends in the United States: Urgent Action Needed to Protect Kids from Flavored E-Cigarettes
Since the epidemic of youth vaping began in 2018, the e-cigarette market in the United States has changed dramatically.
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As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People
E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before
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New Surgeon General’s Report Offers Much-Needed Vision for Eliminating Tobacco-Related Health Disparities
Tobacco-related health disparities are a persistent yet solvable problem, and the remarkable progress made in eliminating these inequities shows that we are
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U.S. retail sales data show 86% of e-cigarette sales are for illegal products
New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.
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Oral nicotine pouches
Oral Nicotine Pouches Infographic
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E-cigarettes: Facts, stats and regulations
What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?
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E-cigarettes
E-cigarette one page infographic
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Vaping Lingo Dictionary: A guide to popular terms and devices
This resource presents a list of popular words, phrases, products and general language used to refer to vaping/e-cigarette use.
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