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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products
California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.
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EX Program by Truth Initiative Delivers Strong ROI in Healthcare Savings in First Year of Engagement with Digital Tobacco Cessation Program
EX Program yielded a 4.75x return on investment (ROI) within the first year of program enrollment.
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The Truth About the Tobacco Industry and the Retail Environment
This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use
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Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization
Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.
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Young leaders address nicotine addiction as truth Ambassadors
Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut
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Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health
The FDA’s proposed rule to make cigarettes and certain other combusted tobacco products minimally or nonaddictive by limiting the level of nicotine.
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A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine
Learn about short- and long-term benefits of quitting smoking and vaping
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Introducing “You Got This Day” for people quitting nicotine in 2025
Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working
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How to support someone who wants to break up with their vape
Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.
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Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025
Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource
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2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use
The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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