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New surgeon general’s report highlights the need for evidence-based quit programs, deems e-cigarettes not a cessation tool
The surgeon general’s report on tobacco cessation underscores the need to help Americans who smoke and the millions of teens using tobacco products, primaril
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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Our mission
At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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What is your state doing about the leading preventable cause of death and disease?
New fact sheets from Truth Initiative® include state-specific information on tobacco use rates, economics, laws and prevention efforts.
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Young activists gather virtually for Moment of Truth
Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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Get Involved
Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction, and access free downloadable resources to use in your community.
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The one thing pharmacies could do to save thousands of lives
At least 53,566 pharmacies in 2016 stocked tobacco products despite repeated calls for companies to remove tobacco from their shelves.
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FDA needs to regulate premium cigars, not re-open the discussion
The agency should focus on advancing life-saving rulings on all tobacco products, not open the issue up for comment and give the tobacco industry an opportun
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What are “heat-not-burn” cigarettes?
A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.
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Are organic or natural cigarettes safer to smoke?
Organic tobacco and tobacco with no additives does not make a healthier or safer cigarette.
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