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  1. News Article News Article Research & Resources

    5 insights about areas with the highest smoking rates in the U.S.

    When it comes to tobacco use, a group of 12 states stretching from the upper Midwest to the South looks like some of the most tobacco-dependent — and less-de

  2. News Article News Article Research & Resources

    LBGT History Month: Why are smoking rates higher in LGBT communities?

    Tobacco use plays a unique role in LGBT history, reflecting in large part the tobacco industry’s long history of targeting the LGBT community.

  3. News Article News Article Research & Resources

    Is that video game a health risk? 3 things parents should know

    Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.

  4. News Article News Article Research & Resources

    COVID-19: the connection to smoking and vaping, and resources for quitting

    Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to

  5. Fact Sheet Fact Sheet Research & Resources

    2016 state fact sheets

    A look at the most recent tobacco use statistics in each state including cigarette use, economics, and state tobacco laws.

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    Who We Are

    Truth Initiative is the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all. Our field-leading approach to behavior change and policy change creates transformative impact through national campaigns, proven-effective quitting programs, and in-school curriculums that help prevent and break the cycle of nicotine addiction at the individual level, and rigorous research and policy leadership that helps advance impactful policies at the population level.

  7. Video Video Research & Resources

    Played: Smoking in videogames

    Truth Initiative takes a look at tobacco use in video games.

  8. States still shortchanging prevention programs that save lives and health care dollars

    20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

  9. Research Article Research Article Research & Resources

    What carrying a pack of cigarettes says about young smokers

    Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv

  10. News Article News Article Research & Resources

    Adult smoking rates continue to underscore health disparities

    The latest data show a decline in the overall smoking rate, but many groups continue to smoke at much higher rates than the rest of the population.

  11. News Article News Article Research & Resources

    #CATmageddon: How smoking could make cat videos a thing of the past

    With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.

  12. News Article News Article Research & Resources

    3 things you can do about toxic cigarette litter

    About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.