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Not Buying It: The Tobacco Industry's Rebrand

FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

Q&A: Learning the truth about menthol’s impact on African Americans

Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

Where we stand: Little cigars, cigarillos and cigars

Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars

New study: Success of local flavored cigar sales restrictions underscores need for national regulations

Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

Inaction in the face of opportunities to ban menthol cigarettes

Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b

Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

How popular are oral nicotine pouches and lozenges?

In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

Flavored tobacco policy resource center

truth® campaign prevents more than 300,000 young people from smoking in one year

An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

Q&A: How to train emerging activists to support a social movement

Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

Young activist focuses on helping the homeless population live tobacco-free

Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.