Search

Teens stopped #CATmageddon and can now enlist pets to send their message to big tobacco

the truth® campaign is launching a #PEEtition drive to pressure Big Tobacco to admit that smoking kills pets, too.

Father’s Day: Helping dads kick tobacco

Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.

Decline in cigarette sales highlights past misuse of tobacco settlement funds in some states

Declines in cigarette sales are leading to reduced revenues at the state level, highlighting past misuse of tobacco settlement funds in many states.

Stress cited as top barrier to quitting for young adult smokers

More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc

Boston raises tobacco-buying age to 21

By raising the legal age of sale for tobacco to 21, Boston lawmakers have found an apt way to close out a year when teen cigarette use again reached historic

Smoke 'em if you got 'em and if you're 21

The evidence shows raising the minimum age of sale of tobacco products to 21 will prevent uptake of smoking by young people.

How would smokers respond to cigarettes with less nicotine?

62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

Take Action

Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

Clear the Air Tennessee

2016 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2016 North American Effie Awards

2015 Effie Award Winner

Truth® won four awards -- two golds, a silver and a bronze -- at the 2015 North American Effie Awards