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Breath of Stress Air is calling a vape what it truly is
Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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truth Ambassadors combat nicotine use through mental health and self-care efforts
Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.
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JUUL on YouTube
Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.
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Key concerns about FDA’s first e-cigarette authorization for Vuse Solo
As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie
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Read this before trying to quit smoking ‘cold turkey’
Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec
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Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities
Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju
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What is “tobacco-free” nicotine?
These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.
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Young people share how nicotine use affected their stress
Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.
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While you were streaming: Smoking on demand
A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.
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