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The difference between commercial tobacco and sacred tobacco

What the Oscars tell us about smoking in the movies in 2017

Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

Inaction in the face of opportunities to ban menthol cigarettes

Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b

Where we stand: Little cigars, cigarillos and cigars

Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars

truth confronts JUUL and other e-cigarette manufacturers in new campaign, ‘Tested on Humans’

truth is directly confronting the role JUUL and other e-cigarette manufacturers have played in fueling the youth vaping epidemic through a new campaign title

truth® campaign prevents more than 300,000 young people from smoking in one year

An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

Q&A: How to train emerging activists to support a social movement

Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

Tobacco in Pop Culture

Tobacco industry interference

Young activist focuses on helping the homeless population live tobacco-free

Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.