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  1. News Article News Article Research & Resources

    “The Bear” season 3’s best guest star? NRT gum

    Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR

  2. News Article News Article Research & Resources

    Young activists want the White House to know vaping nicotine is a mental health issue

    Young people nationwide are mobilizing to demand that the White House, the Food and Drug Administration, and other decision makers declare youth vaping nicot

  3. Report Report Research & Resources

    The price is not right

    Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.

  4. Research Article Research Article Research & Resources

    Why smoking remains higher in these Southern and Midwestern states

    Truth Initiative’s latest “Tobacco Nation” report, the third report since 2017, analyzes geographic disparities in tobacco use.

  5. Research Article Research Article Research & Resources

    Out with tobacco/cigarettes and in with apples: How teamwork can create healthier stores

    As retailers who sell tobacco face a declining cigarette market, advocates for tobacco control, nutrition, and physical activity have an opportunity to colla

  6. CDC data strengthens concerns over vaping teens turning to cigarettes

    New data from the National Youth Tobacco Survey show that declines in cigarette smoking remain stalled and that teens are using two or more tobacco products.

  7. News Article News Article Research & Resources

    Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse

    A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to

  8. News Article News Article Research & Resources

    JUUL keeps saying its popularity with young people is an accident

    JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

  9. truth and the Vans Warped Tour take their final ride

    The truth youth tobacco prevention campaign and its crew of tour riders are on the road with the Vans Warped Tour for their 19th and final summer.

  10. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  11. News Article News Article Research & Resources

    On the move: Truth Initiative finds new creative office space in D.C.'s Chinatown

    The public health organization behind the truth® campaign, Steven A.

  12. Report Report Research & Resources

    IQOS in the U.S.

    IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.