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  1. News Article News Article Research & Resources

    Opioid dependence can happen after just 5 days

    Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

  2. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

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  4. Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

    Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

  5. News Article News Article Research & Resources

    What is “tobacco-free” nicotine?

    These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

  6. News Article News Article Research & Resources

    Young people share how nicotine use affected their stress

    Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

  7. News Article News Article Research & Resources

    Read this before trying to quit smoking ‘cold turkey’

    Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec

  8. News Article News Article Research & Resources

    Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

    The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

  9. News Article News Article Research & Resources

    How e-cigarette brands are trying to link vaping with mental health

    As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen

  10. Report Report Research & Resources

    While you were streaming: Smoking on demand

    A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

  11. Research Article Research Article Research & Resources

    Vaping content on Instagram violates federal regulations and social media platform policies

    Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.