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Opioid dependence can happen after just 5 days

Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c

“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users

A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes

Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

Breath of Stress Air is calling a vape what it truly is

Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

Youth vaping, smoking & nicotine use

truth Ambassadors combat nicotine use through mental health and self-care efforts

Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

Read this before trying to quit smoking ‘cold turkey’

Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec

Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju