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  1. Fact Sheet Fact Sheet Research & Resources

    Nicotine and the young brain

    Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus

  2. News Article News Article Research & Resources

    Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

    As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

  3. White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice

    Lack of action squanders the ability to save lives, protect youth and stand up for social justice by reducing health disparities.

  4. Research Article Research Article Research & Resources
  5. News Article News Article Research & Resources

    10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program

    Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc

  6. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  7. Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI

    Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r

  8. Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities

    Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment

  9. News Article News Article Research & Resources

    16 higher education institutions pledge to go tobacco/vape-free through college program

    Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t

  10. New Report Finds Major Geographic Smoking Disparities Across Midwest and Southern States

    A new report shows how major geographic smoking disparities are impacting residents of 12 contiguous states throughout the Midwest and South, creating a regi

  11. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

  12. Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer

    Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob