Search

How colleges are sustaining momentum for tobacco/vape-free campus policies virtually

3 ways colleges and truth® College Leaders have been pushing forward in a virtual capacity to educate and build support for a tobacco-free campus.

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

Smoking in Movies: 2020

Tobacco imagery in youth-rated movies still exists.

Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

Breath of Stress Air is calling a vape what it truly is

Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

The truth about opioids

The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c

Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health

The FDA’s proposed rule to make cigarettes and certain other combusted tobacco products minimally or nonaddictive by limiting the level of nicotine.

truth Ambassadors combat nicotine use through mental health and self-care efforts

Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

Opioid dependence can happen after just 5 days

Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

Unvaping America’s Youth

Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie