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New report finds parents unaware that video games contain smoking images with many targeting teens
Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are
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Teens are 16 times more likely to use JUUL than older age groups
While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all. We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovations to end tobacco use.
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FDA’s Latest Marketing Denial Order for Menthol E-Cigarette Products Underscores Its Continued Commitment to Sound Science
Truth Initiative applauds the FDA latest announcement issuing market denial orders (MDOs) for two menthol e-cigarette products
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Take Action
Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.
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Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities
Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment
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Out with tobacco/cigarettes and in with apples: How teamwork can create healthier stores
As retailers who sell tobacco face a declining cigarette market, advocates for tobacco control, nutrition, and physical activity have an opportunity to colla
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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Apply for the Truth Initiative Tobacco/Vape-Free College Program
The Truth Initiative Tobacco/Vape-Free College Program is offering grants of up to $20,000 to colleges and universities to support the adoption and implementation of a 100% tobacco/vape-free policy. Grantees of the Tobacco/Vape-Free College Program receive guidance through webinars, an in-person training and one-on-one consultations throughout the grant period. Since 2015, the Tobacco/Vape-Free College Program has provided funding to more than 220 colleges, universities and college systems to advocate for and adopt a 100% tobacco-free policy.
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Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit
If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.
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Nicotine content in e-cigarettes more than doubled in 5 years
The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.
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