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  1. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  2. News Article News Article Research & Resources

    16 higher education institutions pledge to go tobacco/vape-free through college program

    Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t

  3. First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit

    Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.

  4. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  5. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  6. Research Article Research Article Research & Resources

    Why we need more research on how to help young people quit vaping

    Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t

  7. News Article News Article Research & Resources

    What is “tobacco-free” nicotine?

    These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

  8. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  9. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  10. The truth about opioids campaign wins Emmy award

    The youth and young adult opioid misuse prevention and education campaign, The Truth About Opioids, won an Emmy in the Outstanding Special Class – Short Form

  11. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  12. News Article News Article Research & Resources

    Young people share how nicotine use affected their stress

    Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.