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  1. News Article News Article Research & Resources

    The economics of tobacco: what education and income tell us about smoking

    Despite decades of progress in the fight to end tobacco use, much work remains, particularly among lower income households.

  2. News Article News Article Research & Resources

    How Truth Initiative can help D.C. nonprofits become good neighbors in the fight to end tobacco use

    Nonprofits in the Washington, D.C., area could be eligible for a $2,000 sponsorship from the Truth Initiative Good Neighbor Fund to help fund projects encour

  3. News Article News Article Research & Resources

    CalPERS bet on Big Tobacco is bad economics for California

    California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani

  4. Natural tobacco agreement fails to protect the public from misleading claims and imagery

    Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (

  5. News Article News Article Research & Resources

    Historical films and TV depict smoking — not its harmful health impacts

    Despite long-established research that on-screen smoking influences young people to use tobacco products, cigarettes remain a popular prop in historical film

  6. News Article News Article Research & Resources

    Happy holidays from Big Tobacco: Five of this year’s seasonal marketing pushes

    This year’s holiday greetings from tobacco companies come with party tips, free gift tags, DIY decoration ideas and, of course, lots of coupons for tobacco.<

  7. Research Article Research Article Research & Resources

    Study examines tobacco and e-cigarette ads online

    A study examining tobacco and e-cigarette online advertisements finds that the ads primarily focus on promoting e-cigarettes, snus, and cigars.

  8. News Article News Article Research & Resources

    Alma Adams Scholarship: Rewarding student action to make tobacco a thing of the past

    Truth Initiative® is offering two $5,000 scholarships to support undergraduate and graduate students who are innovatively confronting tobacco use.

  9. News Article News Article Research & Resources

    Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye

  10. Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea

  11. News Article News Article Research & Resources

    From social taboo to target market: How tobacco use became a women’s issue

    Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.

  12. Page

    YOUTH AND YOUNG ADULT NICOTINE ADDICTION PREVENTION & EDUCATION

    Everyone deserves the chance to live free from nicotine addiction. Through our national public education campaigns, as well as in-school curriculums, we are inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start in the first place.