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  1. News Article News Article Research & Resources

    Tracing the racist tactics of the tobacco industry

    Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

  2. New Report: As Youth E-Cigarette Epidemic Worsens, States Continue to Shortchange Prevention Programs That Could Help

    New report challenges states to do more to fight tobacco use – still the nation’s No.

  3. Research Article Research Article Research & Resources

    JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

    A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

  4. News Article News Article Research & Resources

    A decade of the Tobacco Control Act: Where are we now?

    As we mark 10 years since passage of the act, here’s a look at its accomplishments as well as the critical gaps remaining.

  5. News Article News Article Research & Resources

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

  6. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  7. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  8. Research Article Research Article Research & Resources

    75% of parents of middle and high schoolers support banning flavored e-cigarettes

    More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

  9. Research Article Research Article Research & Resources

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

  10. Our Team

    Yashi Srivastava

    Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

  11. News Article News Article Research & Resources

    Nearly 1 in 5 youth say they have seen JUUL used in school

    Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.

  12. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de