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  1. New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

    Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

  2. News Article News Article Research & Resources

    2018 tobacco-free grants for minority-serving institutions, community and women’s colleges

    Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre

  3. Research Article Research Article Research & Resources

    Youth and young adults are the most at-risk of tobacco addiction

    Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.

  4. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  5. Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

    The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

  6. The harmful impact of further delays in the FDA’s e-cigarette review

    Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.

  7. EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

    The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

  8. News Article News Article Research & Resources

    Court victory means FDA must act fast to put graphic warnings on cigarettes

    A U.S. district court ordered the FDA to implement a requirement that graphic health warnings appear on cigarette packs and in advertising.

  9. Banning menthol cigarettes should be top priority for FDA

    There is overwhelming evidence that menthol is perpetuating the tobacco epidemic.

  10. Leading health organizations seek to intervene in defense of FDA rule on e-cigarettes, cigars

    Six leading public health organizations today asked federal courts to allow them to intervene in two lawsuits brought by the electronic cigarette and cigar i

  11. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  12. Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

    We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products