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  1. truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

    truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

  2. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

  3. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  4. Research Article Research Article Research & Resources

    Which social media sites do young adults use?

    The rapidly changing social media landscape highlights the need for public health messages to adapt to new sites and new ways of delivering content via socia

  5. Research Article Research Article Research & Resources

    Tobacco product displays shape teens' risk of future cigarette use

    The RAND Corporation studied teen smoking attitudes in a replica of a convenience store to test whether limiting displays of cigarettes and other tobacco pro

  6. News Article News Article Research & Resources

    The troubling history of Big Tobacco’s cozy ties with black leaders

    The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.

  7. Report Report Research & Resources

    The price is not right

    Majority of adults, and at least a quarter of current smokers, strongly favor efforts to raise tobacco prices.

  8. New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

    Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Massachusetts 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Massachusetts.

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Arkansas 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Arkansas.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the District of Columbia 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in the District of Columbia.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.