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  1. News Article News Article Research & Resources

    Could 2019 be the year when pharmacies finally stop selling tobacco products?

    Thousands of pharmacies continue to sell tobacco, including most Walgreens stores, the country’s second largest pharmacy chain.

  2. Research Article Research Article Research & Resources

    Vaporized: Majority of youth exposed to e-cigarette advertising

    More than eight of 10 youth and young adults saw e-cigarette advertising in 2015, according to a new report vaping product advertising from Truth Initiative.

  3. News Article News Article Research & Resources

    New research affirms need for FDA to regulate online e-cigarette ads

    Teens most drawn to e-cigarettes by online ads

  4. News Article News Article Research & Resources

    Expanding our mission with an opioid education and prevention campaign

    Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

  5. Report Report Research & Resources

    Action needed: Youth and marijuana

    Youth should not be using marijuana and we should develop policies that prioritize the protection of young people.

  6. News Article News Article Research & Resources

    When Santa sold cigarettes

    Tobacco ads from the early and mid 20th century feature Santa carrying a sack full of cigarettes, stuffing stockings with tobacco and decorating a tree with

  7. Health groups urge FDA to investigate JUUL for making unauthorized smoking cessation claims

    Six leading public health and medical organizations today called on the FDA to investigate and take enforcement action against JUUL for making unauthorized c

  8. Leading Health Groups Back Michigan Gov. Whitmer’s Emergency Action to Address the Youth E-Cigarette Epidemic

    Michigan Gov. Gretchen Whitmer has addressed the growing epidemic of youth e-cigarette use by suspending sales of all flavored e-cigarettes in the state.

  9. 2020 Reggie Awards

    Age-Specific Marketing

    Tested on Humans

  10. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

  11. 2018 OMMA Awards

    Content Marketing: Single Execution

    Have You Seen This Ad? (RICO)

  12. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time