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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  2. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  3. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  4. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  5. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

  6. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  7. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  8. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  9. Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership

    Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.

  10. Research Article Research Article Research & Resources

    Outbreak of vaping-related lung injuries linked with lower intentions to use e-cigarettes among young people

    News of the nationwide outbreak of EVALI was associated with views about the risks of e-cigarettes among young users and non users, according to new Truth In

  11. New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

    New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

  12. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th