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  1. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  2. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  3. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  4. News Article News Article Research & Resources

    How the tobacco industry’s new products could be leading to more nicotine addiction

    Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress

  5. 2022 Monitoring the Future Survey shows youth e-cigarette use up among 10th and 12th graders and daily use doubles for 8th graders as industry continues to thwart regulation

    The 2022 MTF Survey released today confirms that youth vaping remains a serious public health threat with noteworthy upticks among 10th and 12th graders

  6. Research Article Research Article Research & Resources

    Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

    The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.

  7. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  8. News Article News Article Research & Resources

    What we know and don’t know about Puff Bar right now

    As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

  9. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  10. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  11. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

  12. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.