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  1. News Article News Article Research & Resources

    CDC's anti-smoking ad campaign returns for sixth year

    Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause

  2. Research Article Research Article Research & Resources

    Majority of U.S. adults support the removal of menthol cigarettes, including many menthol smokers

    A new Truth Initiative study comes as pressure mounts to ban menthol cigarettes, especially as COVID-19 highlights the severe health inequities facing commun

  3. Research Article Research Article Research & Resources

    Tobacco’s economic impact estimates are based on dated studies

    Current estimates on the economic impact of tobacco control interventions are out-of-date and do not reflect the latest data on the health effects of smoking

  4. truth debunks myth that vaping nicotine relieves stress

    The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

  5. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  6. News Article News Article Research & Resources
  7. Report Report Research & Resources

    Nicotine use and stress

    Vaping nicotine can increase anxiety symptoms and stress levels.

  8. Prescription Drug Safety

    To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

  9. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

  10. News Article News Article Research & Resources

    The latest information on JUUL: 8 important things to know

    The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio

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  12. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest