Search
-
U.S. cigarette packs could soon look like this
Cigarette packs in the U.S. could soon feature research-based graphic warning labels similar to those used by 122 other countries.
-
Tobacco’s economic impact estimates are based on dated studies
Current estimates on the economic impact of tobacco control interventions are out-of-date and do not reflect the latest data on the health effects of smoking
-
New ad lets the dogs out in push to end tobacco use
A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered
-
A blueprint for tobacco control in indigenous communities
While American Indian and Alaska Native communities have a history of traditional tobacco practices, they’ve also been hit hard by the commercial tobacco ind
-
Types of cancer caused by tobacco
Tobacco has firmly established links to at least 12 different kinds of cancer
-
truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
-
Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program
Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.
-
Our Team
![]()
Mary Dominguez
Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.
-
Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program
The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of
-
truth® brand awareness proven to drive down vaping rates in young people
New research shows young people with strong truth® brand awareness and loyalty were 19% less likely to vape and 25% less likely to intend to vape a year and
-
Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads
The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.
-
#CATmageddon: How smoking could make cat videos a thing of the past
With the #CATmageddon campaign, truth continues to use the truth about tobacco to engage teens to help end tobacco use.
Displaying 180 of 1113 Search Results
