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Young activists gather virtually for Moment of Truth

Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

Disposable e-cigarette’s vague new flavor names attempt to evade regulation

Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

Majority of young vapers worry about COVID-19 risk and want to quit

Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

Weak restrictions on flavored e-cigarettes lead to explosive menthol sales

Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.

What are Puff Bars?

Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors