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  2. Research Article Research Article Research & Resources

    Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

    Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

  3. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  4. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  5. News Article News Article Research & Resources

    What we know and don’t know about Puff Bar right now

    As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

  6. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

  7. Research Article Research Article Research & Resources

    Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

    The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

  8. News Article News Article Research & Resources

    E-cigarettes are creating a new source of environmental pollution

    As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to

  9. News Article News Article Research & Resources

    Young activists gather virtually for Moment of Truth

    Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

  10. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  11. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  12. Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw