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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products
California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.
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Menthol: facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes
An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t
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Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards
Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was
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How tobacco control researchers can make flavored tobacco policies equitable
Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.
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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization
Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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Tobacco use in the Asian American community
This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.
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Young people urge White House to take action on menthol
Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.
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Tobacco use in the American Indian/Alaska Native community
This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.
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