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  1. 2019 Alliance for Workplace Excellence

    Health & Wellness Seal of Approval

    Truth Initiative

  2. 2019 Alliance for Workplace Excellence Awards

    Seal of Approval

    Truth Initiative

  3. Gold Award

    2019 Shorty Social Media Award

    Integrated Campaign

    The Truth About Opioids

  4. 2019 Campaign US Awards

    Power of Purpose

    "Treatment Box"

  5. 2019 Jessie Gruman Award

    Health Engagement

    Truth Initiative

  6. Our Team

    Mike Moore

    Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

  7. Our Team

    James (Jim) Dunnigan

    Representative Jim Dunnigan is a dedicated public servant and advocate for the residents of Taylorsville and Kearns, Utah.

  8. Children’s book encourages Native American youth to reject tobacco

    Standing in front of a classroom of American Indian elementary school students in Santa Fe, N.M., Logan Brown told them that they were going to draw the pict

  9. Page

    Conflict of Interest

    Truth Initiative policy

  10. Page

    Website Policies

    Terms and conditions, privacy policy and DMCA notice

  11. Page

    3 ways truth is creating the first tobacco-free generation

    When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

    To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

    The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

  12. 2017 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol