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What We Do

Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to making tobacco use and nicotine addiction a thing of the past. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

Our mission

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

2023 Annual Report

We are pleased to share the significant progress we made in 2023, detailed in this report: Building a tobacco-free future where anyone can quit

Christy Hartsell

Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

Research and evaluation

​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

Addisu Turi

Addisu Turi is Chief Technology Officer at Truth Initiative, overseeing oversees all aspects of servers and systems, network security, telecommunications, au

Tina M. Morgan

Tina Morgan has been with Truth Initiative since 1999.

Alex Parks

Alexandra Parks is responsible for cultivating and establishing partnerships across different sectors, including national stakeholders, youth-serving organiz

Youth vaping, smoking & nicotine use

Featured partnerships

We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.