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  1. Research Article Research Article Research & Resources

    75% of parents of middle and high schoolers support banning flavored e-cigarettes

    More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

  2. Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

    We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

  3. Truth Initiative® Awards First-Ever truth IMPACT Scholarships for Speaking Out About the Youth Vaping Epidemic

    Truth Initiative announced today that Ally Harrison of Baytown, Texas and Carlos Magdaleno of Santa Ana, California are the inaugural winners of the truth Im

  4. Research Article Research Article Research & Resources

    How would smokers respond to cigarettes with less nicotine?

    62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

  5. Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

    Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

  6. Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

    The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore

  7. Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

    A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

  8. News Article News Article Research & Resources

    Newest truth® opioid misuse campaign underscores need for youth education and prevention

    With “Best Day,” the latest installment of The Truth About Opioids campaign from Truth Initiative, truth continues to educate young people about the risks of

  9. News Article News Article Research & Resources
  10. Why JUUL’s decision to pull ‘all’ flavors deserves no praise

    JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

  11. News Article News Article Research & Resources
  12. News Article News Article Research & Resources

    Why the FDA needs to regulate e-cigarettes now

    As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are