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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Enlist in our movement, explore youth activism programs, share quitting resources, and learn about more ways you can get involved.

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    Displaying 1260 of 1366 Search Results

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    Featured Community Projects

    Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

    Explore examples of youth activists in action.

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    Youth Activism

    ​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

    Learn more about these programs and how to apply.

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    Grants and scholarships

    ​Truth Initiative offers grants and scholarships to support action on the ground, including opportunities for colleges and universities to adopt commercial tobacco-free campus policies and for students and young people to continue to take action in their communities. Here are our current opportunities. Check back for more.

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    Truth Initiative Experiential Learning & Mobilization Program

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    The opioid crisis

    Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.

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    Tobacco industry interference

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    Tobacco/vape-free Communities

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    The difference between commercial tobacco and sacred tobacco

  9. Headshot of Barbara Schillo
    Our Team

    Barbara Schillo

    Dr.

  10. Jessica Miller Rath Headshot
    Our Team

    Jessica Miller Rath

    As a behavioral scientist, Dr. Jessica Rath is responsible for leading the formative research and impact evaluation of the truth campaign.

  11. Youth Activists on the National Mall
    Annual Report Report

    2022 Annual Report

    We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence