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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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    Displaying 1236 of 1366 Search Results

  1. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  2. Our Team

    Anna M. Spriggs

    Anna Spriggs has been a key player in the success of Truth Initiative from the beginning, joining the organization as its second employee in 1999 and serving

  3. Our Team

    Amy Taylor

    Amy Taylor is a seasoned advocate and leader, currently serving as the Chief Development and Engagement Officer at Truth Initiative.

  4. Adrienne Neal
    Our Team

    Adrienne Neal

    Over the span of her 25-year career, Adrienne Neal has played a major role in helping organizations harness the full potential of their most valuable asset:

  5. Page

    Truth Initiative Statement on Harm Reduction

    Sept. 28, 2021

  6. Howard Koh headshot
    Our Team

    Howard Koh

    Dr. Howard K. Koh is the Harvey V. Fineberg Professor of the Practice of Public Health Leadership at the Harvard T.H.

  7. Page

    Flavored tobacco policy resource center

    8. Menthol Mint and Ice Flavored vapes
    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

    Read more
  8. Page

    Curriculums to Address Vaping Nicotine & Prescription Drug Misuse

    Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with e-cigarette use and with misusing prescription medications, including counterfeit drugs containing fentanyl.

    Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

  9. Page

    Corporate tobacco cessation programs

  10. Page

    This is Quitting

    The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

    Teens and young adults can join for free by texting DITCHVAPE to 88709

    Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

  11. Our Team

    Lisa A. Watkins

    Lisa Watkins brings two decades of nonprofit accounting experience to her work at Truth Initiative.