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  1. News Article News Article Research & Resources

    How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use

    In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad

  2. Research Article Research Article Research & Resources

    Text message program from Truth Initiative helps teens quit e-cigarettes

    Teens enrolled in Truth Initiative’s text message-based quit-vaping program were 35% more likely to quit vaping nicotine within seven months compared to thos

  3. News Article News Article Research & Resources

    Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

    A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

  4. Research Article Research Article Research & Resources

    Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options

    Millions of single-use “disposable” e-cigarettes are piling up in landfills across the country.

  5. News Article News Article Research & Resources

    Authorities step up measures to address unauthorized e-cigarette sales

    The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

  6. Infographics Infographics Research & Resources

    Secondhand smoke and aerosol

    Secondhand smoke one page infographic

  7. Fact Sheet Fact Sheet Research & Resources

    Secondhand smoke and secondhand aerosol

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

  8. News Article News Article Research & Resources

    Young people quitting nicotine get help from truth®

    Young people quitting nicotine get help from truth

  9. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  10. News Article News Article Research & Resources

    Zyn rewards program follows Big Tobacco’s marketing playbook

    Zyn rewards program follows Big Tobacco’s marketing playbook

  11. News Article News Article Research & Resources

    To fully understand tobacco use among AANHPI, representation in research matters

    More specific data is needed to study tobacco use among the AANHPI community and help address disparities.

  12. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.