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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all. Learn about how you can help create a future free from nicotine addiction through activism, scholarships, studies, and more. Let’s work together.

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  1. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Utah 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Utah.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  2. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Texas 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Texas.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  3. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Tennessee 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Tennessee.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  4. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in South Dakota 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in South Dakota.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  5. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in South Carolina 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in South Carolina.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  6. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Rhode Island 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Rhode Island.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  7. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Pennsylvania 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Pennsylvania.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  8. cigarette on state map
    Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oregon 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oregon.

    Apr. 05, 2024
    Smoking by Region
    State Facts
  9. Girl on the couch watching shows on a tablet
    News Article News Article Research & Resources

    Top music videos are viewed billions of times on YouTube – and many glamorize smoking and vaping

    Twice as many music videos for the most popular songs, according to Billboard charts, portrayed tobacco in 2022 compared to 2021 and were viewed almost 7 bil

    Apr. 03, 2024
    Tobacco in pop culture
    Social Media TV
  10. College kids walking on campus
    Research Article Research Article Research & Resources

    New study: E-cigarette use linked to prior mental illness diagnosis among college students

    U.S.

    Mar. 08, 2024
    Emerging Tobacco Products
    E-cigarettes / Vaping
  11. oscars
    News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

    Mar. 07, 2024
    Tobacco in pop culture
    Movies
  12. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

    Mar. 05, 2024
    Tobacco in pop culture
    Movies TV