Skip to main content
  1. News Article News Article Research & Resources

    Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor

    A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.

  2. Research Article Research Article Research & Resources

    Not-so-disposable e-cigarettes: Young people grapple with e-cigarette waste amid lack of safe disposal options

    Millions of single-use “disposable” e-cigarettes are piling up in landfills across the country.

  3. News Article News Article Research & Resources

    Authorities step up measures to address unauthorized e-cigarette sales

    The battle against illegal e-cigarettes has intensified as federal and state authorities take action to protect young people from the thousands of unauthoriz

  4. Infographic Infographic Research & Resources

    Secondhand smoke and aerosol

    Secondhand smoke one page infographic

  5. Fact Sheet Fact Sheet Research & Resources

    Secondhand smoke and secondhand aerosol

    Secondhand smoke causes the premature death of 41,000 adults and more than 400 infants each year.

  6. News Article News Article Research & Resources

    Young people quitting nicotine get help from truth®

    Young people quitting nicotine get help from truth

  7. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  8. News Article News Article Research & Resources

    Zyn rewards program follows Big Tobacco’s marketing playbook

    Zyn rewards program follows Big Tobacco’s marketing playbook

  9. News Article News Article Research & Resources

    To fully understand tobacco use among AANHPI, representation in research matters

    More specific data is needed to study tobacco use among the AANHPI community and help address disparities.

  10. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

  11. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  12. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.