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  1. Report Report Research & Resources

    The Truth About the Tobacco Industry and the Retail Environment

    This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use

  2. News Article News Article Research & Resources

    Young leaders address nicotine addiction as truth Ambassadors

    Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of trut

  3. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  4. News Article News Article Research & Resources

    Introducing “You Got This Day” for people quitting nicotine in 2025

    Truth Initiative is giving a new meaning to Quitter's Day, renaming it “You Got This Day” to empower people to push through challenges and keep working

  5. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  6. News Article News Article Research & Resources

    “Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

    “Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr

  7. News Article News Article Research & Resources
  8. Report Report Research & Resources

    Monitoring E-Cigarette Trends in the United States: Urgent Action Needed to Protect Kids from Flavored E-Cigarettes

    Since the epidemic of youth vaping began in 2018, the e-cigarette market in the United States has changed dramatically.

  9. News Article News Article Research & Resources

    U.S. retail sales data show 86% of e-cigarette sales are for illegal products

    New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products.

  10. Infographic Infographic Research & Resources

    Oral nicotine pouches

    Oral Nicotine Pouches Infographic

  11. Infographic Infographic Research & Resources

    E-cigarettes

    E-cigarette one page infographic

  12. Fact Sheet Fact Sheet Research & Resources

    E-cigarettes: facts, stats and regulations

    What is an e-cigarette? How much nicotine is in an e-cigarette? Are e-cigarettes as harmful as cigarettes?