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  1. News Article News Article Research & Resources

    Youth-rated films nominated for Oscars feature more tobacco imagery than previous years

    Almost 80 percent of films that competed for a 2019 Oscar award featured tobacco imagery.

  2. Fact Sheet Fact Sheet Research & Resources

    The facts about women and tobacco

    Every year, smoking-related diseases kill more than 200,000 women.

  3. News Article News Article Research & Resources

    How much nicotine is in JUUL?

    The amount of nicotine in one JUUL cartridge is roughly equal to the amount of nicotine in a pack of cigarettes, or about 200 puffs, according to the JUUL we

  4. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.

  5. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  6. News Article News Article Research & Resources

    How to quit JUUL

    If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

  7. News Article News Article Research & Resources

    What do pharmacists think about their stores selling tobacco?

    To learn more about how pharmacists view the issue, Truth Initiative led a discussion with a group of 29 pharmacists in December 2018.

  8. Report Report Research & Resources

    Measuring support for tobacco control policies in states with deadly smoking disparities

    How do residents who live in a collection of states with smoking rivaling the most cigarette-dependent countries on earth feel about laws to curb tobacco use

  9. News Article News Article Research & Resources

    Quitting e-cigarettes

    Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.

  10. News Article News Article Research & Resources

    How are schools responding to JUUL and the youth e-cigarette epidemic?

    Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.

  11. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  12. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O