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  1. News Article News Article Research & Resources

    4 things parents need to know about JUUL and nicotine addiction

    JUUL e-cigarettes are popular among youth because of their sleek appearance and appealing flavor, but many are unaware that JUUL packs a powerful nicotine pu

  2. News Article News Article Research & Resources

    Are selfies making smoking cool again?

    Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young

  3. News Article News Article Research & Resources

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

  4. News Article News Article Research & Resources

    More than 760,000 children protected by nationwide smoke-free housing policy

    A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of

  5. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  6. News Article News Article Research & Resources

    Women’s colleges now eligible for tobacco-free campus grant

    Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre

  7. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time

  8. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  9. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  10. News Article News Article Research & Resources

    Hookah is the most popular flavored tobacco product among youth

    Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.

  11. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  12. News Article News Article Research & Resources

    Senators urge MPAA to assign R rating to movies with smoking

    The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t