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  1. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time

  2. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  3. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  4. News Article News Article Research & Resources

    Hookah is the most popular flavored tobacco product among youth

    Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.

  5. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  6. News Article News Article Research & Resources

    Senators urge MPAA to assign R rating to movies with smoking

    The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

  7. News Article News Article Research & Resources

    Why is smoking still being glamorized in media and pop culture?

    Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.

  9. Infographic Infographic Research & Resources

    Smoking in the military

    Smoking in the Military one page infographic

  10. News Article News Article Research & Resources

    Expanding our mission with an opioid education and prevention campaign

    Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

  11. Research Article Research Article Research & Resources

    Youth frequently switch between different tobacco products, study finds

    The results revealed insights into the relationship between current use and future use, and how long participants used certain tobacco products.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Wyoming 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Wyoming.