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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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5 things the tobacco industry didn’t do until it was forced to
Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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Hookah is the most popular flavored tobacco product among youth
Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.
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What can streaming services do about exposing youth to on-screen smoking?
Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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Why is smoking still being glamorized in media and pop culture?
Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.
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Tobacco use in the military
The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.
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Smoking in the military
Smoking in the Military one page infographic
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Expanding our mission with an opioid education and prevention campaign
Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa
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Youth frequently switch between different tobacco products, study finds
The results revealed insights into the relationship between current use and future use, and how long participants used certain tobacco products.
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Tobacco use in Wyoming 2018
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Wyoming.
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